Harness the power of tourism by working with the travel trade.

Tourism is one of the City’s top industries. In 2025, 65 million visitors generated more than $85 billion in economic impact. These visitors seek authentic experiences throughout the city. Tourism Ready is a free educational program for NYC businesses and cultural organizations to help you capture this market segment.

The Tourism Ready 101 class begins on October 20. The deadline to apply is September 30.